To be a book is to be eternal

— Editorial and book design in Portugal in the 20th century

Casa do Design

    The big exhibitions are back at Casa do Design.

    The exhibition Para Ser Eterno Basta Ser Um Livro - Editorial e Design do livro em Portugal no século XX (To Be Eternal It Is Enough to Be a Book - Publishing and Book Design in Portugal in the 20th Century), open to the public at Casa do Design in Matosinhos between 4 May and 27 October, offers visitors a different approach to books.

    Books are fragile and delicate objects, artefacts made from paper whose fibres remain alive, ageing with the passage of time and gradually oxidising. Although they are always threatened by water and fire, books are also powerful through their different uses, which highlight their different powers.

    In this exhibition, the curators, Jorge Silva and José Bártolo, intend to present the book as a design object. The format of the book and its design are not just support and form in relation to the content: they are themselves also content. Just as there are many possibilities for making a book, there are just as many possible universes that a book makes. And an exhibition about books also opens us up to a vast field of possibilities.

    In this case, all the books we see in the exhibition are Portuguese editions. This exhibition introduces us to the most popular and commercial area of printed books published in Portugal in the 20th century. It does not include author's editions, artist's books or books that belong to artist's multiples. It is an exhibition made up mainly of published originals of books, with some elements of the process: drawings, models and final artwork; to these contents are added, as notes, documentary materials linked to the activity of publishers - mainly catalogues - and the trade associations of publishers and booksellers.

    The aim is to find books in their most common place and, as they might be found in a bookshop, in the 1920s, 1940s or 1980s. The exhibition meanders between novels, novellas, one dictionary or another, poetry books, here and there a photography book or a catalogue. And if there are open books, in most cases we'll find closed books, questioning us through their covers - a meeting place between the book and painting, but also illustration and design.

    Para Ser Eterno Basta Ser Um Livro - Editorial e Design do livro em Portugal no século XX is an exhibition that is the result of a desire and an encounter. The desire to materialise an exhibition that helps visitors learn about the history of publishing and the editors, illustrators and designers who were actively involved in the world of books in Portugal throughout the 20th century. And the meeting between two curators who share interests and affinities, and also find themselves in the space between bibliophilia and an interest in research into the history of Portuguese publishing and graphic design.

    This exhibition is also a reunion for the two curators, nine years after they also organised the exhibition Cólofon - 500 Portuguese Book Covers, which was held at the Quinta de Santiago Museum, also in Matosinhos. Their passion for books led the exhibition's curators to make these artefacts close and intimate, sparked an interest in collecting and caring for them and a desire to share this passion with others.

    One way of looking prevails over many others: looking at a book as a design object leads to wanting to get to know it, dissecting it by paying attention to its form and structure, the technical processes used in its production, the specificities of the use of typography, photography or illustration. Attention is also paid to authorship (which is always authorship), the publishing label and the lives of the book, its context and history, its content and the form it takes.

    Most of the books in this exhibition were produced before we were born and will last long beyond us. They waited for us, passing from hand to hand; breathing in the dust of books in bookshops or in private libraries that were dismantled at some point. Through the books on display we learnt about different circumstances, sensed economic circumstances and cultural values, editorial positions and historical changes. Even if we're not at the epicentre of history, we can feel its tremors.


    The exhibition is divided into four themed spaces:

    1. Explosions 'How to show the explosion, not the explosive device" is the phrase that sets the tone for the first space, in which visitors are invited to immerse themselves in the world of books' as if we were making a book ourselves, experimenting with various approaches," explains curator José Bártolo.

    2. Collections
      Collections are a way of vulgarising works, associated with a strategy to retain readers. The collections were an invitation to continue buying. Here, many of the great collections published in the 20th century are presented in an orderly fashion, such as the 'RTP Books'.

    3. Themes
      Themes bring together books from different dates published in different political and social contexts. Here visitors will find banned books, school books and books about wars, among many other themes.

    4. Anatomy of a book
      This section has to do with the design of books. The material, the core or the binding form the object itself. It is aimed at younger people, especially design students. It has a pedagogical side and was conceived with the support of studio 0.itemzero.

    ORGANISATION MATOSINHOS CITY COUNCIL; ESAD-IDEA, RESEARCH IN DESIGN AND ART

    CURATORS JOSÉ BÁRTOLO; JORGE SILVA

    COLLABORATION 0.ITEMZERO; RÚBEN DIAS; RICARDO DANTAS; FÁBIO MARTINS

    GRAPHIC DESIGN JOÃO QUEIRÓS; LEONOR FÉLIX

    EXHIBITION DESIGN CATARINA VIEIRA

    PHOTOGRAPHY FERNANDO MIRANDA

    TEXTS JOSÉ BÁRTOLO; JORGE SILVA

    EDITING AND PROOFREADING ANDREIA FARIA; LEONARDO DE SÁ; NUNO MARQUES MENDES

    PRODUCTION AND EDITING COORDINATION SOFIA MEIRA

    PRODUCTION AND EDITING SIGN - WIDE FORMAT PRINTING

    TECHNICAL ASSISTANCE JOSÉ CASTRO; CARLOS ROCHA; JOSÉ FERREIRA

    LOANS SILVA LIBRARY; JOSÉ BÁRTOLO

    ACKNOWLEDGEMENTS ROSÁRIO VEIGA; VINICIUS LOPES; RTP - RÁDIO E TELEVISÃO DE PORTUGAL

    MATOSINHOS CITY COUNCIL LUÍSA SALGUEIRO (PRESIDENT); FERNANDO ROCHA (COUNCILLOR FOR CULTURE)

    PROJECT COORDINATION CLARISSE CASTRO; TÂNIA TEIXEIRA; MARIA JOSÉ MESQUITA

    CASA DO DESIGN BÁRBARA ARAÚJO AND SOFIA MEIRA (COORDINATION)

    EDUCATIONAL SERVICE CLÁUDIA PINHÃO AND ANA RITA CARVALHO

    WELCOMING VISITORS CARLA PEREIRA; CRISTINA PEREIRA; LILIANA BANDEIRA; PAULO CARNEIRO

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