The graphic design of the book Collective for Design, produced by a team of ESAD teachers and published by ESAD / esad—idea, has won the Communication Arts Award for Excellence in the Typography Annual 2024 competition, in the Books category. The award will also be featured in the next edition of Communication Arts Typography Annual magazine, in January 2024.
This is the 14th edition of the annual typography competition run by the professional visual arts magazine Communication Arts, which this year awarded this publication out of 125 projects selected and 1262 projects submitted to the competition, for its "contemporary and detailed typographic approach that elevates the complex narrative of the book, balancing scientific and informal tones, translated visually through compositional, scalar and rhythmic typographic changes".
The publication Collective for Design, coordinated by Jeremy Aston and Marta Varzim, brings together a set of results and reflections on an innovative teaching-learning methodology, intending to contribute to the preparation of art and design students for international labour markets, placing the issue of collectivity, locality, the origin of materials and sustainability at the centre of reflection.
The graphic project now awarded, by designer and teacher Sérgio Correia, seeks to build a contemporary editorial object in terms of visual expression, pragmatic and functional in the articulation of the complex structure that guides the narrative, and innovative in its graphic approach and rigorous management of colour economy. The chapters are organised in two parts - reports or reflections on the methodology implemented and scientific articles by different authors - visually translating into two distinct, albeit dialoguing, registers marked by typographic, scalar, compositional, and rhythmic alternations. As this is an editorial project aimed specifically at the national and international academic communities, the aim is to materialise an expressive pedagogical tool with a transversal reach, allowing everyone to have an enriched reading experience.
The publication Collective for Design materialises the results of the 2nd edition of PICODE, an international research project involving ESAD (Portugal), Lodz University of Technology (Poland), Eskisehir Osmangazi University (Turkey), the College for Creative Studies (USA) and the Escuela Superior de Diseño de La Rioja (Spain), with support from the ERASMUS+ programme, around what is known as the collective method, a form of teaching and learning based on collective experience in multidisciplinary teams.