This project was developed as part of a Concept Design assignment, challenging students to design a new product for a selected brand. The brief aimed to assess the students' ability to analyse and interpret a brand's identity and translate it into a product that reflects its values, formal language and context.

Based on the analysis of a selected brand, this proposal explores values such as authenticity, innovation, culture and style, together with a strong focus on user experience. The project translates these principles into the development of a new product while maintaining coherence with the brand's identity, formal language and design values.