This project was developed as part of a Concept Design assignment, challenging students to design a new product for a selected brand. The brief aimed to assess the students' ability to analyse and interpret a brand's identity and translate it into a product that reflects its values, formal language and context.

Wild Float is a children's kayak developed from the analysis of a selected brand's identity. The project explores the application of its language and values in the development of a new product, establishing a coherent relationship between the proposal, the brand's context and the user experience.