Central to the course philosophy is the proposition that Design is thinking made visible, and that in order to respond to today’s multiple communication needs and platforms, a Visual Communication designer needs to be able to develop multi-form responses. Thus Multimedia is not a component or a specialism of contemporary Design, it is its definition.

Communication Design is called upon to structure messages to be understood by a broad audience. It needs to model perceptions as well as to transmit information and as a consequence designers benefit from being able to draw inspiration and ideas from a wide variety of experiences and bodies of knowledge. For this reason the course aims to expose students to opinions and expertise from as wide a spectrum as possible through a regular programme of visiting speakers, from within and outside of the profession.

Through its unique structure the MA in Communication Design at ESAD sets out to establish in the students mind a firm recognition and understanding of the critical capacities as well as practical skills necessary to navigate the contemporary Communication landscape and contribute to the building of a vibrant social practice.

Throughout the course, in Year One projects and in Year Two project proposals, the form and technological characteristics of student work is not predetermined. Instead, whatever the given theme or area of investigation, and guided by their personal interests, students are encouraged to search for the most appropriate form of output.

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