Postgraduate
Retail Design and Visual Merchandising
The Postgraduate Programme in Retail Design and Visual Merchandising provides an intensive immersion in design strategies applied to the commercial environment.
The Postgraduate Certificate in Retail Design and Visual Merchandising provides an intensive immersion in design strategies applied to the commercial environment. Covering areas such as Architecture, Design, Marketing and Merchandising, this course offers a broad multidisciplinary approach. From concept to implementation, students explore the latest market trends, covering topics such as new formats, communication and storytelling. With a balanced combination of theory and practice, participants build the skills needed to face the demanding challenges of the markets. At the end, they will be ready to boost sales, invigorate spaces and create memorable experiences for customers.
Profile
Objectives
- To understand the importance of Design, Architecture, Communication, Marketing and Branding as complementary disciplines for creating an integrated universe.
- To acquire knowledge of the main characteristics that shape commercial spaces: stand alone, shop in shop, high street stores, shopping malls, flagship stores.
- To understand the importance of physical stores in developing the best brand strategy.
- To explore different store formats, their functions and their economic and social relevance.
Retail Design and Visual Merchandising
Study Plan
Lecturers
Our dedicated educators foster a stimulating learning environment to help you reach your design potential.
Retail Design and Visual Merchandising
Tuition Fee 2024–2025
Administrative Services
Information and Contacts
If you have any questions about applying or scholarships, don't hesitate to contact us.
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Postgraduation Programs
Define your future
The Postgraduate Courses and Specialization Courses are training courses that seek to deepen knowledge and practices in different areas of the Arts and Design. The Specialization Courses (60 ECTS) ensure access to the 2nd year of the Master's Degree in Design; the Postgraduate Courses (30 ECTS or 45 ECTS) allow the accreditation of training in one of the areas of specialization of the ESAD Master's Degree in Design.