Throughout the course, trainees will gain an understanding of the concept of the product life cycle and learn to analyse the value chain from a circularity perspective. Through the study of practical design strategies and the analysis of new business models, the course equips students to create solutions that minimise environmental impact from material selection through to product design. 
In addition to the technical and strategic components, the programme also explores responsible communication strategies. trainees will learn to construct
authentic and coherent narratives capable of highlighting sustainable fashion products as a differentiating factor in the contemporary market.
The course thus aims to equip trainees to create authentic narratives that highlight the value of sustainable fashion products, avoiding greenwashing practices and fostering relationships of trust and closeness with an increasingly informed and demanding consumer.

Strategy and Product as a Differentiator
- Identify and understand sustainable and circular fashion products as a key differentiator in today’s market.
- Analyse the Product Life Cycle, identifying opportunities to implement the principles of the circular economy from the design and development stage.
- Assess value chains, materials and processes, considering factors such as traceability, transparency and environmental impact throughout the production system.
- Understand and analyse circular business models aligned with new trends in conscious consumption and sustainable practices in the fashion industry.

Ethical Communication and Brand Value
- Identify the principles of sustainable communication, ensuring that the brand narrative is transparent and grounded in credible information and data.
- Apply communication strategies to enhance the value of sustainable fashion products, translating ecological and social attributes into value perceived by the consumer.
- Develop ethical communication practices, using clear, objective and responsible language, avoiding greenwashing strategies, omissions or ambiguities regarding the actual impact of the product and the brand.